On March 4th, the Department for Health and Social Care’s Office for Health Improvement and Disparities (OHID) will launch the Better Health Start for Life Introducing Solid Foods campaign.
Weaning is when you introduce your baby to solid foods alongside breastmilk or infant formula, and it is a crucial milestone within the first 1,001 days. The NHS recommends that most parents should wait until their baby is around six months old before they start introducing solid foods. Despite this, lots of parents wonder when and how to start introducing solid food, so a dedicated weaning hub has been created on the Better Health website offering support and advice during what can be a confusing time.
An additional focus for this year’s campaign is around the theme of confusion after new survey data revealed that three in five (59%) first-time parents found the decision to start weaning confusing. The majority (73%) also agreed there should be one official source for weaning advice.
The weaning hub is packed with NHS-endorsed advice, videos and tips, plus simple, healthy recipes, it puts everything parents need to know in one place.